Recently, I was afforded an editorial internship with lookbooks.com posting fashion reviews for the homepage. What appealed to me the most about Lookbooks was the actual location. Founded in NYC, Lookbooks is right in the heart of everything. I decided to travel bi-weekly to attend the editorial staff meetings, to make sure that I gain as much experience as possible from this great opportunity. Meeting with the editorial staff for the first time on June 7th didn’t exactly go as planned. Instead of Le Pain Quotidien in the West Village being our venue of choice, I was informed via e-mail while already en route, that I would be attending the Forever 21 “Walk On Water” Fashion Show, sponsored by Smashbox Cosmetics at Frying Pan/Pier 66 instead.
Forever 21 teamed up with a reality show, To Be A Star Academy, to celebrate the opening of their brand new flagship store in Times Square. As thrilled as I was to attend, I immediately became overwhelmed. Traveling alone to a function in a city you’re still not quite accustomed to is a headache! But I quickly fixed my attitude and set out to find my way to Chelsea Pier. When I finally arrived, the show had already began, yet I had a feeling that I hadn’t missed much. I was in awe of the crowd, the beautiful view of the Hudson River, the setup of the runway, but not so much the styling and choreography of the show.
Twelve models who were mediocre at best, graced the runway in Forever 21 outfits. The show had rather unoriginal scene titles: Fitness, Beach with the Girls, Party at the Club, and Red Carpet Ready. Kimmie Smith-Kitten Lounge Editor in Chief and Jeannine Morris – Beauty Sweet Spot Editor in Chief were the hosts of the “Walk On Water” event. Morris was quoted on her site stating, “Even though I’ve done on-air work, this was my first time hosting a live event and I loved it!” In my opinion, Forever21 would’ve been better off choosing a B or C list celebrity to host the event instead.
Needless to say, I never got the chance to meet with my fellow interns that day. I missed them upon arrival. Apparently, the show started an hour late and for many, that’s an unacceptable mishap. Fortunately, I mingled with many people, took several professional photos, and enjoyed the perks of my press pass, (and gift bag). All of which are the fruitful experiences I had hoped to leave away with.













